I’m excited to announce the new Wise brand, website, and social media experience. Last summer the Wise board and staff began discussion on how best to recognize the 30-year anniversary of supported employment training and technical assistance in the Pacific Northwest. A decision was made to rebrand the organization to more clearly represent the work of the organization, recognize the vast array of partnerships necessary to build competitive employment capacity and share the range of employment expertise available out West. In many ways, 30 years seems like a very long time. Yet, in the movement of supported employment, there is still a sense of a pioneering feeling that all stakeholders engage in every day. With this new site as a resource and a dynamic social media strategy beginning, we hope that this fresh approach will catapult employment possibilities from a pioneering era into a more typical part of our everyday lives.
In the new brand, you will see our version of an abstract handshake. Our approach to training and technical assistance is rooted in partnerships and leverages and facilitates connections. We believe this symbol to be a great reminder of the culture that we strive to create with our partners to realize full employment for people with the most significant disabilities.
A few key features to note in the new site. You will see a diverse ‘Team’ section. We have information on all the Wise staff and board of directors. We have a developing section of Wise Associates (subject matter experts) who reside in the Pacific Northwest. We will build out information on our college work study team and we have a dynamic training calendar to ensure you know of our training and supporting trainings happening in your area.
We look forward to continuing to build a resource rich website with online training offerings, project descriptions, recommended resources and more! We are open to your feedback, welcome information on trainings that you’d like to see promoted on our calendar, and are open to new resources to feature in our resource section.
In closing, I’d like to recognize the entire Wise team for their great work on the new site. Special recognition to the website project team members- Project lead, Jaimie Laitinen and team members: Robyn Hoffman, Rob VanOss, Cathy Sacco, Morgan Cain, and Ryan Farrow.